Position Summary: The Business Development Team Lead will play a key role in supporting the growth and success of the hospital’s business initiatives.

Reporting to the Group Head, Business Development, the Team Lead will focus on driving revenue growth, increasing patient footfall, developing strategic partnerships, and enhancing the hospital’s market position.

This role requires a proactive individual who can effectively implement business development strategies at their assigned locations and contribute to the overall objectives of the organization.

Objective

The objective of the Business Development Manager is to drive hospital-level revenue growth, patient acquisition, and strategic The role will support the Group Head of Business Development in implementing initiatives to increase capacity utilization, strengthen relationships with stakeholders, and identify opportunities for business expansion.

Core   Working Relationships/Key Stakeholders

Internal:

• Clinicians
• Non-Clinicians
• Heads of Departments
• Patient Experience Group
• Marketing & Communications TeamsExternal:
• Corporate Clients
• Patient Groups
• Regulators
• Visiting Physicians
• Local Communities
• Government Officials

Responsibilities

• Market Intelligence and Opportunity Identification
  • Conduct research on untapped markets and identify new opportunities to expand hospital
  • Monitor competitor activities and gather insights to inform business strategies.
  • Analyze patient and market data to uncover growth
  • Develop innovative strategies to differentiate the hospital’s offerings in the market
  • Conduct periodic surveys to measure patient and partnership satisfaction scores, using insights to enhance the hospital experience.
  • Implement strategies to enhance client retention rates through superior patient engagement.
• Patient Footfall and Revenue Growth
  • Implement strategies to increase patient volume across hubs and spokes, ensuring high occupancy rates.

• Drive new patient registrations at assigned hospital hubs and spokes
• Expand market presence by identifying and capitalizing on new business
• Establish and manage a robust referral network of doctors, agents, and partner organizations.
• Collaborate with local and diaspora physicians to increase referral volumes and medical procedures.
• Drive an increase in theatre utilization by securing new surgical procedures through physician referrals
• Work closely with clinicians to identify service gaps and implement strategies to boost procedure volumes
• Develop and execute initiatives to retain and expand referral sources
• Develop promotional packages tailored to the hospital’s target demographics and market
• Product and Service Development
  • Collaborate with the Group Head on the design of new service packages, pricing strategies, and marketing
  • Assist in launching innovative products that address patient needs and market gaps.
• Relationship Management
  • Maintain and nurture relationships with Health Maintenance Organizations (HMOs), corporate partners, and key stakeholders.
  • Ensure excellent service delivery to retain and grow
  • Identify and develop non-HMO partnerships with corporate organizations, embassies, expatriate communities, and local businesses.
  • Drive business engagement initiatives with industries that require frequent medical services (e.g., oil & gas, manufacturing, aviation, hospitality).
  • Negotiate and secure direct-pay contracts with organizations needing healthcare services for their
• Branding and Promotions
  • Work closely with the Marketing Team to implement campaigns that strengthen the hospital’s brand
  • Organize community engagement activities such as free health screenings, Blood donation drives, wellness programs, and educational workshops.
  • Build relationships with local influencers, religious organizations, and business groups to strengthen brand
  • Work closely with marketing teams to execute outreach campaigns targeting underserved
  • Represent the hospital at community events, corporate presentations, and stakeholder meetings.
• Operational Support
  Support the Group Head in setting and monitoring key performance metrics.
• Regularly track and report on the performance of business development initiatives. 

Competencies

• Bachelor’s degree in Business Administration, Marketing, Healthcare Management, or a related field.
• Minimum of 5 years of business development experience, preferably in the healthcare sector.
• Strong analytical and problem-solving skills with the ability to interpret and leverage hospital data for decision
• Exceptional communication and negotiation skills to engage with diverse
• Proven ability to drive patient and procedure growth through strategic initiatives.

• Experience in managing corporate partnerships and referral networks
• Proficiency in Microsoft Office Suite and CRM tools. 

Work Environment

• Fast-paced, collaborative
• Regular interaction with healthcare professionals, corporate clients, and community stakeholders.
• Travel to multiple hospital locations as required. 

Physical Demands

• Frequent meetings, presentations, and events requiring standing, traveling, and engaging with diverse groups.
• Regular use of computers and telecommunication devices.